Add to ORKGThis study presents the first formal analysis of the impact of “official product ” o
Corporate sports sponsorship is an important part of many companies? corporate communication strateg...
This paper is focused on the reasons behind sponsorship on a selected group of sponsors. Its main go...
While corporate partnerships with major sports organizations are growing at an increasing rate, mark...
This study presents analysis of the impact of "official product" sports sponsorships with the Nation...
This study presents analysis of the impact of official-product sports sponsorships with the Nation...
Title sponsorships are often considered the crown jewels of sports sponsorship programs. Garnering t...
A stream of studies investigates shareholder wealth effects of marketing investments into sport spon...
Contrary to the plethora of critical articles recently appearing in both the popular and business pr...
This paper employs an event study method to associate Japanese professional baseball championship co...
This study aims to analyze the potential ability of sponsorship to create shareholder wealth on the ...
The purpose of this article is to analyse and understand sports sponsorship based on a study of corp...
This paper investigates the impact of football shirt sponsorship on the market value of the sponsori...
[Extract] This paper illustrates the growing importance of sponsorship as a strategic marketing comm...
The major objective of this study is to test if the sport sponsorship can influence investors ’ beha...
Sponsorship sales in professional sport is an area of increasing attention and growing investment, b...
Corporate sports sponsorship is an important part of many companies? corporate communication strateg...
This paper is focused on the reasons behind sponsorship on a selected group of sponsors. Its main go...
While corporate partnerships with major sports organizations are growing at an increasing rate, mark...
This study presents analysis of the impact of "official product" sports sponsorships with the Nation...
This study presents analysis of the impact of official-product sports sponsorships with the Nation...
Title sponsorships are often considered the crown jewels of sports sponsorship programs. Garnering t...
A stream of studies investigates shareholder wealth effects of marketing investments into sport spon...
Contrary to the plethora of critical articles recently appearing in both the popular and business pr...
This paper employs an event study method to associate Japanese professional baseball championship co...
This study aims to analyze the potential ability of sponsorship to create shareholder wealth on the ...
The purpose of this article is to analyse and understand sports sponsorship based on a study of corp...
This paper investigates the impact of football shirt sponsorship on the market value of the sponsori...
[Extract] This paper illustrates the growing importance of sponsorship as a strategic marketing comm...
The major objective of this study is to test if the sport sponsorship can influence investors ’ beha...
Sponsorship sales in professional sport is an area of increasing attention and growing investment, b...
Corporate sports sponsorship is an important part of many companies? corporate communication strateg...
This paper is focused on the reasons behind sponsorship on a selected group of sponsors. Its main go...
While corporate partnerships with major sports organizations are growing at an increasing rate, mark...